In the comments it says it's a plow truck. Would be much better if they were amber, as an aside I've been told in heavy snow/fog even amber strobes/LEDs are too much and a simple halogen causes less glare. If that's true then this thing would cause more problems then the lights are supposed to solve!
Plowing with white LED's isn't bad. Plowing with white strobes is TERRIBLE! The only way I can think of justifying that is if he just took that video with all the lights set on flash patterns and then changed them after the video to all steady burn and used them as ground and area lights. Atleast I hope that's what he did! :shock: