First, Nic, I agree. If that light can be made as modular as their other product, it would indeed make a great lightstick. My only concern is that there teaser is animation, only. If a company is ready to announce a new product, then in today's cyber-world, let's see a "live" demo, even if it is only a :30 YouTube clip. It's the same thing with Whelen, FS, Carson, etc. when they developed new tones for the sirens. They put modulated live clips on their web sites. Both FS and Whelen did it with the Rumblr, too. No one would have had any interest if all they had advertised was, "Remember the feel from 'SENSU-ROUND' when you saw the movie, 'Earthquake,?" Though they both operate on the same similar basis of low bass signals.
Let's see their new promo when they go live!
Steve